Your Investments. Our Innovation
Our flagship brand offers simplified investment solutions. Stay on top of your investments at all times through our powerful research, advanced tools and multiple trading platforms.
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Equity
Make faster, smarter and better trading decisions with AxisDirect. Harness the power of the equity stock markets by empowering yourself with our quality research, advanced tools & powerful platforms.
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Initial Public Offering
Be a part of investment action by investing in IPOs online through AxisDirect. Minus the hassles & paperwork.
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Derivatives
Whether you're an equity trader new to derivatives trading or a seasoned veteran, we can help you pursue trading strategies with powerful trading platforms, right research and the education you need.
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Mutual Fund
Too busy to track your investments? Let professionals do it for you. With us, you also get the flexibility to choose from more than 6000 schemes across 23 Mutual Fund companies.
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SIP
Little drops make the mighty ocean. Investments are no different. Start with small amounts regularly and create BIG wealth over a period of time.
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ETFs
Invest in Exchange Traded Funds and get the opportunity to intelligently create diversified portfolios even with small amounts.
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NCDs, Bonds and Company FDs
These fixed income instruments may produce lesser returns than stocks but will give a touch of stability to your portfolio.
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Tax Planning
Our online Tax Savings Solutions help to reduce your tax burden and at the same time, aim to grow your money through equity investments.
Our Culture
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RUN THE LAST MILE
We pledge to run the last mile in whatever we do and go beyond the ordinary. We believe in raising the bar, each time.
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MERIT ABOVE ALL
All that matters is merit and how we use it in whatever we do. Merit is what counts, merit is what gets rewarded.
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CUSTOMER IS THE KING
Customer indeed is the king and to keep the king pleased we always strive. The customer is the center of everything that we do.
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OPEN DOORS
Ideas don’t come in hierarchy nor the people. New ideas are welcomed &transparency is encouraged across.
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Team Work
We don’t stop at 100%, we believe in going further! We also know the individual members make a great team that can together achieve leaps & bounds.
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SIMPLICITY @ HEART
We know the simplest solutions are the most difficult to find and we are up to that challenge every minute. Simplicity for us is a mindset, an attitude we live by.
Awards & Accolades
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2021
Best financial app - RING app
Digital Dragon Awards 2021
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2021
Best user experience - RING app
Digital Dragon Awards 2021
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2021
Best Digital Strategy - Nivesh Utsav
Digital Dragon Awards 2021
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2019
Top Equity Broker of the Year
BSE Commodity Equity Outlook Award
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2019
First Foot Forwards on Evolving Regulatory Developments
MCX Awards 2019
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2018
Enabling Better Online Trading
DMA Asia ECHO Awards (Silver)
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2018
Top Equity Broker of the Year
BSE Commodity Equity Outlook Award
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2018
Best Marketing Innovation
7th ACEF Global Customer Engagement Award 2018
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2018
Best Email Marketing Campaign
DIGIXX 2018 Award
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2018
Best Email Marketing Campaign
8th India Digital Awards by IAMAI (Bronze)
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2017
India's Best Website Design Project
Indi POOL Best Design Studio Awards 2017
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2017
Best Web/E-commerce
DMA India CREATEFFECT Awards (Bronze)
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2017
Top Equity Broker of the Year
BSE Commodity Equity Outlook Award
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2016
Effectiveness in Financial Products and Services
DMA Asia ECHO Awards (Gold)
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2016
Best Use of Email Marketing
DMA International ECHO Awards (Gold)
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2016
Best Equity Research - Technical
Zee Business Market Excellence Award
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2016
Marketing Innovation Award
DMA India Awards (Gold)
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2015
Best Growing Equity Broking House (Retail)
BSE D&B Equity broking Awards
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2015
Effectiveness in Financial Products and Services
DMA Asia ECHO Awards (Bronze)
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2014
Best Growing Equity Broking House (Retail)
BSE - D&B Equity broking Awards
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2013
Fastest Growing Equity Broking House (Mid-size)
BSE - D&B Equity broking Awards